Marketing is not something we simply “do”.  It’s not a random bunch of “good ideas” that we implement in the hopes of yielding some new patients. Rather, our marketing efforts should be a carefully planned and well executed Marketing System.  It should be a reliable program that we can consistently ...

Our office “systems” or procedures are the habitual way our staff does their work – how they file insurance, schedule patients, or collect overdue accounts.  These procedures can either be well designed and reliable or they can be disorganized and inconsistent.

When things go wrong in the office, i...

You know how you want things done. You know how things should work. 

So, why does the staff keep making mistakes?

Why can’t they do what you’ve asked them to do?

Why do they keep forgetting how you want it done?

And why do you feel you have to micromanage them in order to get it “right” every ti...

It’s been a rough year! We all need a break!

We routinely close the office during the week between Christmas and New Years to allow our staff to enjoy more time with their families.  Unfortunately, the last day before the break and the first day after the week we're slammed!  Broken brackets, lost ...