Marketing is not something we simply “do”.  It’s not a random bunch of “good ideas” that we implement in the hopes of yielding some new patients. Rather, our marketing efforts should be a carefully planned and well executed Marketing System.  It should be a reliable program that we can consistently ...

“Don’t make a hundred decisions when one will do”.

– Jim Collins

Orthodontic transfers!  Don’t you love them!

When they’re our patient and they’re moving elsewhere, how do we decide what’s a fair fee for our portion of the treatment?

And if we accept into our practice transfer patients with appl...

As we rebuild our practices to pre-pandemic levels, we need every advantage to start more patients.  And sometimes small things can make a big difference.

Here are 3 simple suggestions that require little effort on our part but may be just enough to tip the balance for someone to say “yes” to treat...

      I could see it in her eyes.  The young mother, listening to me drone on about her son’s treatment, was going to walk!  She was looking at me, nodding occasionally, asking a few questions, but I sensed that it wasn’t going to be enough and ultimately, she would leave without scheduling treatmen...