Marketing is not something we simply “do”.  It’s not a random bunch of “good ideas” that we implement in the hopes of yielding some new patients. Rather, our marketing efforts should be a carefully planned and well executed Marketing System.  It should be a reliable program that we can consistently ...

Patients and parents often react negatively to hearing what they consider bad news.  It may be the need for extractions, or the advantage of uncovering a gingivally impacted tooth, or the risk of decalcifications due to poor brushing.

Here are three suggestions to make these types of discussions mo...

It’s been a rough year! We all need a break!

We routinely close the office during the week between Christmas and New Years to allow our staff to enjoy more time with their families.  Unfortunately, the last day before the break and the first day after the week we're slammed!  Broken brackets, lost ...

COVID-19 has disrupted all of our practices. There were weeks (or possibly months) in which New Patients, Observation patients and Starts were curtailed.  And now we’re trying to establish a new practice equilibrium by rethinking “how we’ve always done things”.

This year, we’ve played catch up, res...

“Don’t make a hundred decisions when one will do”.

– Jim Collins

Orthodontic transfers!  Don’t you love them!

When they’re our patient and they’re moving elsewhere, how do we decide what’s a fair fee for our portion of the treatment?

And if we accept into our practice transfer patients with appl...

As we rebuild our practices to pre-pandemic levels, we need every advantage to start more patients.  And sometimes small things can make a big difference.

Here are 3 simple suggestions that require little effort on our part but may be just enough to tip the balance for someone to say “yes” to treat...

It’s so annoying!  We all work so hard to stay on schedule and we still have a group of patients putting us behind by chronically showed up late for their appointments or simply walking-in without an appointment.  When this does happens, often the patients who DO report on-time have to wait while we...